The Hustle. The Grind. The A. That's the Dirty South way and that's what we represent. A fitness lifestyle brand, Dirty South Fit is for anyone who identifies as much with being active as they do with the 404. It's in our blood.
We founded Dirty South Fit on the principles of sweat, grit, perseverance and hometown pride. This brand is about using what you got to get the job done. We don't make excuses. We just work. And the same could be said of our city. Rising out of nothing to become something great. Never making excuses. Always looking forward. These are the principles we believe in. This is the city we love. We believe in the 404.