It’s an identity, a culture. It’s a brand that speaks to people who get it done, no excuses. It’s getting up every time you fall. It’s one foot in front of the next. It’s the 404. It's the A. It’s Dirty Birds and Dawgs; Dominique and Deion. It’s believing in yourself, even when you’re down. It’s grind, work, and hustle. It’s knowing life ain’t perfect, but getting after it anyway. It’s pushups in a hotel room, or pullups on a tree branch. It’s “just do something.” It's sweat, asphalt and sweet tea. It's peaches and cleans. It’s who we are and it’s what we live.
We aren’t inventing Dirty South Fit; we are Dirty South Fit. And we don’t know any other way.
Printed on the softest tees and tanks we could find. Everything hurts, but damn this shirt feels nice.
$ 15.00 $ 25.00
"Big beats, hit streets, see gangsta's roamin and parties don't stop til eight in the mornin'. - Ludacris. Welcome to Atlanta indeed. Show your hometown love in the Believe 404...
$ 39.00 $ 60.00
Helping others stay active is at the heart of our mission. We know life gets busy so we're here to help with the Dirty South Fit Starter Pack. Each kit...
The Long Weekend 20 Pushups 20 Situps 20 Squats 20 Lunges Repeat and add: 30 Sitouts 30 Leg Raises 30 Squat Jumps 30 Jumping Lunges Repeat and add: 40 Burpees 40 V-Ups
1 Round of: 250 Jump Rope* 60 Squats 30 Situps then, 2 Rounds of: 150 Jump Rope 30 Lunges 15 Pushups then, 3 Rounds of: 75 Jump Rope 20 Leg Raises 10 Burpees *Sub in Mountain Climbers or a Run if you don't own a jump rope. Also, get a jump rope. They're, like, 5 bucks and they're super useful.